Five Great Reasons To Attend MLOVE 2011

As if the onslaught of social media, real time feeds and micro blogging is not enough distraction, there is an ever growing list of events trying to grab our attention these days. So why should you invest the time and money in coming to MLOVE 2011? (Disclosure: I’m an advisor to MLOVE)

*** MLOVE starts evening June 22nd 2011 continuing to Friday/Saturday. You can still grab a last second ticket here -use my code “MLOVE-VIP11-Andrew” ***

  • Mobile IS the Internet, it’s the future of us all. In 10 years, we’ll scarcely remember the days of tapping at our desktop or laptop PC. Our desktop PC –in fact our only PC – will be in our pockets
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  • MLOVE was created to inspire you to approach your business, and ultimately the world around you, with a different perspective. At MLOVE we strive to be more engaging and create value for you through interaction and involvement
  • MLOVE is held in a trusted environment where people can relax and speak candidly, in order to build real world off-line friendships to benefit your life and your business ambition
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  • MLOVE aims to deliver the power, inspiration and education of TED with the irreverence, trust and freedom of expression, embodied by the famous Burning Man festival ..but with less dust
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  • MLOVE will take you out of a regular hotel conference environment and put you in a 100 year old German Schloss, alongside peers who are guaranteed to educate and entertain you.

The MLOVE society is resolved to build on the success of MLOVE 2010 with a second Confestival in Europe which kicks off in just 36 hours and you can still grab a last ticket now!

Meanwhile, there will be MLOVE Camps throughout 2011; MLOVE Barcelona Camp was held in February 2011 after Mobile World Congress and further Camps in London and San Francisco are pencilled in for the Summer and Fall and conferences outside of Germany during 2012: help us.

MLOVE Team Barcelona Camp 2010

Harald (MLOVE Founder), attendees and MLOVE advisors at the Barcelona MLOVE Camp 2010. More camps coming: make sure you're there!

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Mobile Operators need to wake up and smell the Content Coffee

I had a conversation about Mobile Operators approach to dealing with bad content, after EDM08 last week, which I spoke at along with Steve Ives (CEO Taptu), Carl Taylor (Strategist at 3) and Helen Keegan (Beepmarketing).

The issue is that the operators are digging their own graves on the issue of content moderation. I understand it’s a complex area but the MNOs are making their own lives more difficult by perpetuating the idea with users that they are the one-stop shop for users for handset, content and applications.

Atleast traditional fixed line ISPs had the sense to say – “We are your pipe; we give you access to the internet; we are not responsible for everything that is on it.”

MNO’s seem to think that by taking that position, suddenly they devalue themselves completely. This is not the case. While its inevitable data services on mobile will become commoditised (its already happening) this does not prevent MNOs from doing something innovative to provide added value, or generate revenue. Revenue generators could include:

* An area on the screen for ads which the MNO controls, which is context relevant to the data being fed to the other 80% of screen area.
* Providing priority to apps/partners/their own content with in the UI and their own on-deck directories (which is what they already partially do)
* Provide faster data services for a premium
* Partner with content providers to deliver their services faster, in return for revenue share from the content

..and that’s just off the top of my head.

If MNOs begin promise (and continue to perpetuate) the idea that somehow they are going to be able to control and deliver “clean” content on mobile, they will make the entire situation ten times worse. Users realise that the internet is offered down a pipe by their broadband provider – the jump from that to mobile internet, is an easy one to make in terms of understanding that their phone provider now provides access to the internet.

MNOs would do far better to get out of the way of internet services, stop transcoding and blocking services; provide a best of breed 3rd party application to filter content (which could be bundled on handsets and turned on by default for under 18 year olds or something) and educate parents and others that the same risks on mobile are on the computer screens and console screens every day.

As for the press, they should grow up and stop using mobile as another opportunity to spin and blow out of proportion the same rubbish they did when the internet came along and they said that everyone was going to get raped because of internet dating. Its just not true. Humans can be evil, and they manage that quite well going down the local pub and date raping someone – with or without the mobile internet.

Rant over.