SEO: Being seen on the information super highway

I regret the downfall of the “information super highway” as a description for the Interweb. It was wonderfully long and visual in its description. The metaphor in this case refers to getting your website seen by the drivers on this ever faster and ever extending high-speed network of digital roads. The latest report from those that know provides  an important insight. The fact is, whatever your company, if you have an internet presence (and if not, why not!) then this stuff is critical to the success of that online presence. Here then, is your 2 minute crash course on Search Engine Optimisation:

Google half logoThe top 10 positive factors for natural search ranking are as follows:

1. Keyword Use in Title Tag
2. Global Link Popularity of Site
3. Anchor Text of Inbound Link
4. Link Popularity within the Site’s Internal Link Structure
5. Age of Site
6. Topical Relevance of Inbound Links to Site
7. Link Popularity of Site in Topical Community
8. Keyword Use in Body Text
9. Global Link Popularity of Linking Site
10.Topical Relationship of Linking Page

Top Five negatives are sighted as:

1. Server is Often Inaccessible to Bots
2. Content Very Similar or Duplicate of Existing Content in the Index
3. External Links to Low Quality/Spam Sites
4. Participation in Link Schemes or Actively Selling Links
5. Duplicate Title/Meta Tags on Many Pages

Does your website stack up? If not, give my colleagues at my Urban Horizon development house; they may be able to help!

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